Simple and complete guide to personal trainer business ideas

Personal Training Business Ideas, 2023, Ultimate Guide For Fitness Trainers

Are you looking for the Personal Trainer Business Ideas available to you?

Especially when summer is just around the corner, everyone wants to look good, feel better and live longer.

If you’re going to start a business and you are good at encouraging other people to get in shape, then personal training is an excellent business idea for you to start.

In this post, you will learn more about business ideas for personal trainers.

Who Is A Personal Trainer?

A personal trainer is a professional responsible for developing entertainment programs for one person or a small group, according to their objectives such as improving body shape, physical performance, and maintaining good health.

Helping people to get fit and look good as a Personal Trainer, you can instruct clients on the best and proper exercise techniques, the design of goal-oriented dietary regimens, and analyze the body’s progress as much as possible.

The various physical activities range from muscle development and weight training.

Many of your clients may be interested in training and losing weight.

Hence, the personal trainer, who can be a man or a woman, has to design a particular program for each one of his clients.

At this point, don’t panic. There are several ways you can start a personal training business from home.

You can work with your clients in their homes, in a health club, in a park, or even on a beautiful beach.

The advantage of this business is that you have the potential to make healthy life and have the satisfaction of helping people to be happier.

In addition to being physically fit and healthy, you must have the motivation to help your clients go beyond their physical and mental limits, and keep it week after week.

There are lots of small business opportunities for fitness trainers.

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How To Identify Your Target Audience For Fitness Buisness

Your target audience will be people who want to lose weight, gain muscle, recover from an illness or injury; or feel fit and better.

Market yourself, leaving flyers or brochures in gyms and spas, clothing stores, vitamin supplement stores, and fitness sports shoe centers.

Place ads in local newspapers. Another means of marketing is by giving volunteer seminars to professional sports groups and participating as a guest on a local radio talk show.

Participate and write in local publications. Give a couple of training sessions to a charity fund in exchange for publicity.

Now, you need simple tips on how to start a successful personal training business.

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What Do You Need To Start The Personal Trainer Business Ideas In 2021?

Establishing a personal training business out of your home requires tight practices and careful considerations.

This is usually due to the various liabilities involved.

What is the necessary equipment to start this business? First, you will need the certification as a personal trainer.

Also, most personal trainers have a certificate in physical education, physical therapy, exercise physiology, sports medicine, or related areas.

This is especially important if you are going to work with people recovering from illness or injury.

Within the equipment that must be counted, you may want to acquire the assessment tools such as fat tweezers, body fat meter, scale, etc. but this depends on you, your customers, and personal tastes.

As for equipment for training, you can let your customers acquire it on their own.

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Steps To Start A Personal Trainer Business

Follow these steps to start your personal training business:

  1. Develop a business plan.
  2. Form a legal entity.
  3. Fulfill your tax obligations.
  4. Create a bank account for your business.
  5. Obtain the necessary permits and licenses.
  6. Create a blog or website for your personal training business.
  7. Define your brand.
  8. Get insurance for your business.

Help people to get fit and look good as a personal trainer as a profitable business idea, economic and above all with the quality of life, health, and well-being.

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Personal Trainers Business Opportunities

If you are interested in the personal training business, then you should be ready to explore other business opportunities available to you as a fitness trainer.

As a personal trainer and a fitness professional, you are always involved in exercise prescription and instruction as well as instructing clients to improve their physical well-being.

As a personal trainer, you can choose to be self-employed, employed by hospitals, gyms, or fitness studios.

The employment opportunities are many.

The following are some of the profitable business ideas for personal trainers:

  • Dance studio
  • Diet meal delivery
  • Starting a fitness club
  • Exercise DVD’s
  • Organize personal training workshops and seminars
  • Corporate fitness (For companies)
  • Dietitian Or Diet planner
  • Athletic Coaching
  • Aerobic center
  • Become a school Physical Education teacher
  • Ballroom dance
  • Weight loss restaurant or fast food
  • Weight loss clinic
  • Start your own gym
  • Fitness blogging
  • Selling fitness equipment
  • Massage therapist
  • Writing personal training books
  • Selling fitness clothing

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How To Promote Your Personal Training Business

As a personal trainer, you need to know more than just coaching and giving instruction. For your business to get traction, you need to market and sell yourself.

But how do you achieve this?

You need to develop creative marketing strategies to promote your personal training business.

The clients of the personal trainers would be, mainly, young people with much desire to stay in shape.

Here are the most important tips to promote your fitness business:

  • Host a fitness challenge.
  • Participate in an affiliate program.
  • Send handwritten notes just to say “Thank You.”
  • Offer discounts or free services occasionally.
  • Partner with local gyms, hospitals, or other fitness centers.
  • Be creative with your business cards.
  • Use Videos.
  • Always smile and learn to say “Hello” or “Hi” to everyone.
  • Start a Facebook Business or Fan page.
  • Send out monthly or quarterly email tips and tutorials.
  • Use LinkedIn to promote your business.
  • Write guest posts on other fitness or personal training blogs or websites.
  • Offer online coaching or consulting.

Now that you have your personal training marketing ideas at your fingertips, what next?

Implement each of the strategies listed above and look out for those that worked and improve on them.

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List Of Personal Training Websites

Here is the list of some selected websites dedicated to fitness and well-being.

Follow at least one of the websites below and learn more about the fitness business ideas online.

Do You Need A License To Be A Personal Trainer?

It is better and safer to obtain a business license to operate as a personal trainer.

Although securing a permit may not be a requirement for fitness trainers in many countries, it is advisable to do so if you want to take your personal training career to the next level.

Moreover, you still need a license to operate as an independent business.

How To Get More Clients As A Personal Trainer

Are you also wondering how personal trainers get their first clients?

There are tons of personal trainers who complain that they don’t know how to get more clients for their fitness business. This is common among freelance personal trainers.

If you find yourself in this category of people, then relax.

You are not alone.

This is not any hard and fast rule, but I suggest every personal trainer should have at least 20 to 25 clients.

I have gathered some personal trainer tips to ease your quest for more clients.

There is a variety of approaches to employ to acquire more personal training clients for your business.

You have to bear in mind that irrespective of the strategy used to get more clients, never forget to develop an overall marketing plan so you can budget for the most expensive methods.

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Some of the fitness marketing strategies for getting more clients include the following:

  1. Make good use of social media by engaging with clients (Facebook, Twitter, Instagram, Pinterest, LinkedIn).
  2. Provide mini-workshops for local businesses.
  3. Be yourself and sell your personality.
  4. You must be loyal to your clients.
  5. Be friendly and talk to people.
  6. Offer special pricing deals and run promotions.
  7. Ask for referrals the right way.
  8. Stand out of the crowd by doing something different and meaningful.
  9. Employ email marketing tactics.
  10. Post testimonials of clients on your website.
  11. Renew past relationships.

These are some of the personal trainer business ideas that anyone can start. Your approach may be a bit different but I suggest you give it a try and give it your best shot.

This simple and easy article Was Last Updated on by Nana Abrokwa

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13 thoughts on “Personal Training Business Ideas, 2023, Ultimate Guide For Fitness Trainers”

  1. I’ve been training for about 6 years and have been doing pretty well, but after stumbling onto this guy’s site I’ve adopted some more techniques to build my business even more.

    The guy, Stu, helped teach me how to get on my local news, and he was also really nice when I sent him an email to ask about pricing my sessions.

    I actually increased my pricing structure and have gained more clients. It’s a great site if you want to build your training business.

  2. Two things stand out in this article:
    1. The guide to promote personal training business.
    2. The business opportunities for personal trainers.
    I’m not by any means saying the rest of the guide is pointless. As a personal trainer, I have visited most of the websites you listed such as and, and what I have observed is that very few talk about secrets of promoting your fitness business.


    1. Hello Fitz,
      Thanks for passing by and leaving a comment.

      BTW, do you have any useful website to share or any tip for that matter?

  3. Hi abrokwa,
    You just made my day with this simple and thorough guide for those who have interest in personal training. The fitness niche has now been competitive and getting sturdy stream of customers has become a headache for most personal trainers. Considering the steps to starting a personal training business, you were right on point. I have had so many challenges when I was starting my small fitness center. You really inspired me.

    1. @Lora
      Happy to see you around.

      I agree with you. Getting customers in the fitness niche is as difficult as maintaining them.

      Which strategy works best for you?

  4. I have a quick question on the subject. Please is personal trainer worth the money?
    Its been over two (2) months now since I engaged one professional fitness trainer. I must admit that am seeing some gradual improvement in my weight but the problem is that it is draining my coffers.
    I need advice.

    1. Hi @Aayush
      Good to hear you are getting positive results.

      Everything boils down to how much you value your health. Life is the most important asset and if you value your health that much, then the engagement of a decent and professional personal trainer is the wisest return on investment decision to make.

      Obviously, the benefits you get from the services of an experienced personal trainer is worth whatever money you invest. Unless you go way overboard.

      I think that helps?

  5. Hi there, I want to pursue a career in personal training but I don’t know if it is necessary to have certification before I start. If it is required to have certificate please which one should i apply for since am in the USA.

    1. You are Welcome to The Business Alert.

      Getting the necessary certification or qualifications is a vital component of any business establishment. That will even give you the upper hand over your competitors.

      While recognising the fact that no certification program is better than the other I can suggest these ones for fitness professionals based in the United States:
      American Council on Exercise (ACE)
      American College of Sports Medicine (ACSM)
      National Strength and Conditioning Association (NSCA)

  6. If you want to learn how to build your business… hands down, I recommend Stu at I took his e-class and he is the real deal. It’s some of the best information I’ve gotten on marketing, lead generating, how to approach new clients and how to keep clients so you don’t have a lot of turnover. He talks about getting started as a trainer at ground zero too and it would have been really helpful if I was just starting out.

    Stu also has a lot of free articles that are extremely (like extremely extremely) helpful… but I would do his e-class if he still offers it.

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